QANTAS: Anatomy of a Crisis #4 – 3 Crisis PR Qualities.

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We think QANTAS handled the main event – the grounding – very well.

4 essential qualities in a Crisis Communications practitioner:

Want to do Crisis PR? Be careful what you wish for…… not everyone is suited.

Have the hide of a rhino, or, remain objective. In a crisis everyone is a critic. Be ready for the flack – and it’s hurtful, unless you are one of the few who can see beyond it.
Be there 24/7. Ask anyone in an Australian Prime Minister’s office – they know. A crisis can be exhausting.
Be expert in traditional and social media. Easy said, harder done.

Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives.

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