Few Australians know Angus Taylor, the new Federal Liberal Party leader. So, what should he say, now that he leads the Party? It’s hard for…
Peter WilkinsonFebruary 13, 2026
Wilkinson Butler awarded NSW Premier, Chris Minns, Communicator of the Year for 2025. The surveyed public equally chose Anthony Albanese and Pauline Hanson. The surveys…
Peter WilkinsonJanuary 21, 2026
Adelaide Writers' Week wreck: there are lessons for communicators: 1. The Board's behaviour: Its job is to act in the best interest of the owners, the…
Peter WilkinsonJanuary 15, 2026
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 30, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018