In Crisis PR a critical component for recovery is the ability to set the news agenda*. Now two big agenda-setting events at News International: starting a new Sunday…
Peter WilkinsonFebruary 17, 2012
Do you follow Murdoch? We have been. He’s been in crisis since the closure of NOTW on July 7th2011. Now he’s on Twitter - @rupertmurdoch - 160,000+ followers…
Peter WilkinsonJanuary 29, 2012
Slowly the facts are emerging on what went wrong at Fukushima from a crisis PR point of view after the March 11th earthquake and tsunami.…
Peter WilkinsonJanuary 7, 2012
Are you confused? Well, so is practically everyone else. Globally. There's a lot to be learnt on leadership by watching how countries deal with this.…
Peter WilkinsonJanuary 5, 2012
It’s relatively rarely that an internal PR person with expertise in crisis communications speaks up. Below is an interview by PR Daily with director of media relations…
Peter WilkinsonDecember 10, 2011
We think QANTAS handled the main event - the grounding – very well. 4 essential qualities in a Crisis Communications practitioner: Want to do Crisis…
Peter WilkinsonNovember 25, 2011
Strategies are ‘how’ over the longer term we will achieve our objectives; Tactics are short term activities to achieve them. While strategy is about planning,…
Peter WilkinsonNovember 20, 2011
A strategy is ‘how’ we deliver objectives over the longer term (tactics in the shorter term). It focuses on issues of resources, processes, people etc. As…
Peter WilkinsonNovember 13, 2011
A critical part of Crisis PR is the recovery of credibility after an event, and the media’s role in that – something the TEPCO folks…
Peter WilkinsonNovember 12, 2011