Three amazing events last week: - Twitter’s live streaming app, Periscope, launched – March 26 - Netflix and cut price on-demand TV launched – March…
Peter WilkinsonApril 2, 2015
Are you finding some phonecalls slightly irritating? I do! There are now so many options for communicating, so how do we ensure they enhance our…
Peter WilkinsonNovember 4, 2014
Will the Internet of Things (IoT) be good for Public Relations and bad for advertising? Good or bad for customers? The IoT connects ‘things’ to each…
Peter WilkinsonOctober 25, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
The below link takes you to a McKinsey Quarterly report - one of the early reports (Nov 2011) that is now a chorus of high…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014
Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis…
Peter WilkinsonAugust 20, 2014
The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little…
Peter WilkinsonAugust 20, 2014
This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email…
Peter WilkinsonAugust 20, 2014
We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there…
Peter WilkinsonAugust 20, 2014
In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson…
Peter WilkinsonAugust 20, 2014