Google+ added games, including the hugely popular Angry Birds, to the fast-growing social network vying with Facebook to be the hub for people’s online lives.…
Peter WilkinsonAugust 14, 2014
This is one of those diagrams that is really handy to stick on the information board in a public relations office. If you like, it’s…
Peter WilkinsonAugust 14, 2014
Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills…
Peter WilkinsonAugust 14, 2014
This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…
Peter WilkinsonAugust 14, 2014
Very few people, especially public relations practitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about…
Peter WilkinsonAugust 14, 2014
It’s hard to believe that after all the angry words exchanged over coal seam gas exploration, AGL’s ‘community relations’ effort amounts to so crudely buying…
Peter WilkinsonAugust 13, 2014
We could expect Gillard to really hate Abbott, deep deep down. As public relationspractitioners we have watched as he has consistently scattered her key messages and…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…
Peter WilkinsonAugust 13, 2014
Here are 6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…
Peter WilkinsonJuly 24, 2014
We, at Wilkinson Group, are naturally skeptical of surveys where the source has
Peter WilkinsonMarch 5, 2013
You can be as cynical as you like but McDonald’s have played two aces recently – one in a show ‘n tell video describing how…
Peter WilkinsonDecember 13, 2012
Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…
Peter WilkinsonNovember 20, 2012
The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…
Peter WilkinsonSeptember 5, 2012
The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…
Peter WilkinsonAugust 10, 2012
As my first year at Wilkinson Group comes to a close, I look back and reflect on what I consider to be the six most…
Peter WilkinsonJuly 20, 2011
Most of our clients have in investment in climate change, some as large fuel producing companies trying to get along with the community, other as…
Peter WilkinsonOctober 14, 2010