Social media has handed public relations practitioners an extraordinary number of new options for generating coverage, or what we used to simply call news. Citizen…
Peter WilkinsonAugust 20, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
ASIC chair Sarah Court told Senate estimates on 5 June 2026 that ASIC had commenced a formal investigation into KPMG, and Reuters reported that ASIC…
Peter WilkinsonAugust 14, 2014
Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…
Peter WilkinsonAugust 14, 2014
If a company having just developed a passable sustainability policy, while negotiating with a corporate affairs consultancy, sets a KPI of one positive article per…
Peter WilkinsonAugust 14, 2014
Here is a valuable update on LinkedIn, courtesy of Mic Johnson, relevant to all interested in social media strategy and social media marketing. See below for…
Peter WilkinsonAugust 14, 2014
According to top US social media marketing company(emarketer.com) we rank 4th largest ecommerce market in the Asia/Pacific. See the bar-chart below for details. It explains why…
Peter WilkinsonAugust 14, 2014
Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients…
Peter WilkinsonAugust 14, 2014