Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
A case study demonstrating the importance of Community Relations in Crisis PR. From the public’s point-of-view we may have gone past the point of intelligent…
Peter WilkinsonSeptember 21, 2012
Below is a response to Thomas Friedman’s article by contraversial film maker Josh Fox. It was written as a comment under Friedman’s article in the…
Peter WilkinsonAugust 14, 2012
Well, a little more than a plan. To have a plan we first needed strong leadership, dictating good governance, which would have demanded strong protocols,…
Peter WilkinsonJuly 5, 2012
Murdoch senior’s appearance at the Leveson Inquiry was always going to become a media feeding frenzy – the worst possible experience. It was always going…
Peter WilkinsonApril 26, 2012
In Crisis PR we have always stressed sticking to the fundamentals. One of them is - Understand social media: now, the audience can listen to…
Peter WilkinsonApril 25, 2012
Greg Smith's resignation letter remains one of the most read pieces of executive dissent in corporate history. When the Goldman Sachs executive director published his…
Peter WilkinsonMarch 17, 2012
The New York Times owns this story; it printed the Greg Smith letter. So for followers of Crisis public relations, two NYT stories over the weekend,…
Peter WilkinsonMarch 17, 2012
impact of the Fukushima disaster on Environmental sustainability and economic sustainability, and the dilemma for policy makers in providing enough energy to maintain standards. Fear…
Peter WilkinsonMarch 8, 2012
Crisis PR and the Murdochs #8: The Sun on Sunday launch – do we detect grudging respect? Admiration?
Murdoch on the rebound is a classic lesson for all Crisis PR practitioners. First came the admiration of RM’s Twitter comms, now the respect he’s…
Peter WilkinsonFebruary 25, 2012
In Crisis PR a critical component for recovery is the ability to set the news agenda*. Now two big agenda-setting events at News International: starting a new Sunday…
Peter WilkinsonFebruary 17, 2012
Two of the crucial must-haves in managing a crisis are preparation and nimbleness. Now we can bang on about the theory, but instead why not explore…
Peter WilkinsonFebruary 10, 2012
Do you follow Murdoch? We have been. He’s been in crisis since the closure of NOTW on July 7th2011. Now he’s on Twitter - @rupertmurdoch - 160,000+ followers…
Peter WilkinsonJanuary 29, 2012
Slowly the facts are emerging on what went wrong at Fukushima from a crisis PR point of view after the March 11th earthquake and tsunami.…
Peter WilkinsonJanuary 7, 2012
It’s relatively rarely that an internal PR person with expertise in crisis communications speaks up. Below is an interview by PR Daily with director of media relations…
Peter WilkinsonDecember 10, 2011
We think QANTAS handled the main event - the grounding – very well. 4 essential qualities in a Crisis Communications practitioner: Want to do Crisis…
Peter WilkinsonNovember 25, 2011
Strategies are ‘how’ over the longer term we will achieve our objectives; Tactics are short term activities to achieve them. While strategy is about planning,…
Peter WilkinsonNovember 20, 2011
A strategy is ‘how’ we deliver objectives over the longer term (tactics in the shorter term). It focuses on issues of resources, processes, people etc. As…
Peter WilkinsonNovember 13, 2011