And what can CEOs learn from him? It’s a reasonable assumption that we are going to be on the warpath for the next few years.…
Peter WilkinsonSeptember 28, 2014
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
Is it weak to be tentative when making complex and potentially costly decisions? Or is the weakness in giving way to pressure and moving quickly?…
Peter WilkinsonSeptember 24, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
Leadership: Changing Corporate Culture It's a constant leadership challenge. Culture change can be hard to create, unless you have some tools. Here is a process…
Peter WilkinsonAugust 27, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
Fire destroyed the factory belonging to a client of ours in the middle of 2012. Although the company is smart and nimble, and their recovery…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014