Now that you have overcome your fear of writing, and have developed a rhythm and style (see Writing a Blog #1), we use our public relations skills…
Peter WilkinsonAugust 14, 2014
This is a critical article for all Public Relations practitioners interested in turning a dollar. Turning a lead into a client or sale is clearly…
Peter WilkinsonAugust 14, 2014
When speaking about sustainabilityPR to our IPREX public relations colleagues in Europe it is pretty clear that Australia is behind when it comes to engaging…
Peter WilkinsonAugust 14, 2014
An industry can’t easily progress these days unless it has community support. Politicians will normally line up behind the communities they represent (the politicians’ refrain…
Peter WilkinsonAugust 14, 2014
Very few people, especially public relations practitioners, will own up to this, but many fear writing. Here are some tips. There is a wonderful book about…
Peter WilkinsonAugust 14, 2014
Hot spots of water risk, according to theWorld Resources Institute, include Australia’s Murray-Darling basin (read below). We all know about the theory of Peak Oil. Does…
Peter WilkinsonAugust 13, 2014
Many Australians have doubtless had a gutful of articles on energy and the issues that surround them. After all, as one of the countries that…
Peter WilkinsonAugust 13, 2014
Below is an excellent story in the NYT laying out the fundamental arguments why fossil fuels are here for the long term. As the final…
Peter WilkinsonAugust 13, 2014
Global online consumers say that books and clothes are the items they most plan to purchase in the next six months, according to analysis of…
Peter WilkinsonAugust 13, 2014
Microsoft has apologised for a ‘tweet’ that has been blasted for seeming like a blatant effort to cash in on the death of 27-year-old British…
Peter WilkinsonAugust 13, 2014
We could expect Gillard to really hate Abbott, deep deep down. As public relationspractitioners we have watched as he has consistently scattered her key messages and…
Peter WilkinsonAugust 13, 2014
There is a lesson in Change Management in the way politics is playing out in Canberra at the moment – public relations practitioners with an interest in…
Peter WilkinsonAugust 13, 2014
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for…
Peter WilkinsonAugust 13, 2014
This article is relevant for all Australian public relations practitioners working in the climate change and clean energy space. It helps with one possible reason why the…
Peter WilkinsonAugust 13, 2014
The federal government says education, rather than legislation, is the best way to protect children using Facebook and other social media. But the government has…
Peter WilkinsonAugust 13, 2014
Author JK Rowling’s website devoted to fictional wizard Harry Potter will feature a bit of Google magic when it debuts later this year in the…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014