Jeff Bullas has written a thought provoking article (below) on the convergence of social and traditional media. A must read; it impacts on our approach…
Peter WilkinsonAugust 14, 2014
Below is an extract from an article compiled by SBS. The Carbon Tax will be introduced in Australia on July 1. The federal opposition has…
Peter WilkinsonAugust 14, 2014
Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested…
Peter WilkinsonAugust 14, 2014
A good definition of the carbon tax can be found here: At the centre of the government’s policy on climate change is pricing carbon. Many…
Peter WilkinsonAugust 14, 2014
The difficulty with the Carbon Tax is distilling fact from political rhetoric, plus learning the new “Climate Change’ language (emissions, offsets, equivalents, sinks, taxes, ETS’s,…
Peter WilkinsonAugust 14, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas,…
Peter WilkinsonAugust 14, 2014
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…
Peter WilkinsonAugust 14, 2014
There has been so much political ‘noise’ around the carbon tax issue, that our level of understanding – our Energy Literacy – is actually relatively…
Peter WilkinsonAugust 14, 2014
The below story amplifies a significant issue for wind farms in Australia. Do wind farms really threaten birds? It seems so. Would you believe there…
Peter WilkinsonAugust 14, 2014
How is it that politicians have helped create so much distrust in scientists on the issue of climate change, when so few of us trust…
Peter WilkinsonAugust 14, 2014
There’s no shortage of evidence for the need for an Energy Literacy program as a way of improving environmental sustainability. Below is an ABC story…
Peter WilkinsonAugust 14, 2014
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…
Peter WilkinsonAugust 14, 2014
At some stage, we think, the term ‘Energy Literacy’ will enter the vernacular. It’s surprising it hasn’t already, as the lack of the public knowledge…
Peter WilkinsonAugust 14, 2014
Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned…
Peter WilkinsonAugust 14, 2014
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…
Peter WilkinsonAugust 14, 2014
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to…
Peter WilkinsonAugust 14, 2014
For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…
Peter WilkinsonAugust 14, 2014
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism…
Peter WilkinsonAugust 14, 2014