Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Fire destroyed the factory belonging to a client of ours in the middle of 2012. Although the company is smart and nimble, and their recovery…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the…
Peter WilkinsonAugust 20, 2014
Is social media changing the role of the CEO? Well, we believe it is. With the explosion of social media there is already so much…
Peter WilkinsonAugust 20, 2014
This is a turning point – the March, 2012 Economist/PulsePoint survey (The Economics of Socially Engaged Enterprise) is fascinating because it adds to the growing evidence…
Peter WilkinsonAugust 20, 2014
Q: Should CEOs be intimate and hands-on with social media, or just leave it to the “marketing-PR people”? A: I think it is a very…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014