Here are 6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…
Peter WilkinsonJuly 24, 2014
US TV prime-time talk show host and news correspondent Katie Couric is leaving US ABC TV to join Yahoo as ‘global anchor’ and one of…
Peter WilkinsonNovember 28, 2013
Change management is about looking at new ways of doing things to adapt to new conditions. So, brought to us by the guy who introduced…
Peter WilkinsonAugust 1, 2013
Below, folks, is a powerful article by Thomas Friedman expressing what a lot of us find hard to articulate. He’s captured the multidimensional and chaotic…
Peter WilkinsonApril 30, 2013
We, at Wilkinson Group, are naturally skeptical of surveys where the source has
Peter WilkinsonMarch 5, 2013
You can be as cynical as you like but McDonald’s have played two aces recently – one in a show ‘n tell video describing how…
Peter WilkinsonDecember 13, 2012
Earlier this year we made the following observations of the challenges and opportunities facing CEOs in 2012 for the benefit of people in public relations…
Peter WilkinsonNovember 20, 2012
The new challenge - attract a crowd How we design a communications plan is changing. Traditionally we have said: Where are we now? Where do…
Peter WilkinsonSeptember 5, 2012
Below is a response to Thomas Friedman’s article by contraversial film maker Josh Fox. It was written as a comment under Friedman’s article in the…
Peter WilkinsonAugust 14, 2012
The last three days have involved three media training sessions, with the same three anxieties about journalists: bias, shallowness, inaccuracy. This is not new –…
Peter WilkinsonAugust 10, 2012
Well, a little more than a plan. To have a plan we first needed strong leadership, dictating good governance, which would have demanded strong protocols,…
Peter WilkinsonJuly 5, 2012
Murdoch senior’s appearance at the Leveson Inquiry was always going to become a media feeding frenzy – the worst possible experience. It was always going…
Peter WilkinsonApril 26, 2012
In Crisis PR we have always stressed sticking to the fundamentals. One of them is - Understand social media: now, the audience can listen to…
Peter WilkinsonApril 25, 2012
impact of the Fukushima disaster on Environmental sustainability and economic sustainability, and the dilemma for policy makers in providing enough energy to maintain standards. Fear…
Peter WilkinsonMarch 8, 2012
Crisis PR and the Murdochs #8: The Sun on Sunday launch – do we detect grudging respect? Admiration?
Murdoch on the rebound is a classic lesson for all Crisis PR practitioners. First came the admiration of RM’s Twitter comms, now the respect he’s…
Peter WilkinsonFebruary 25, 2012
In Crisis PR a critical component for recovery is the ability to set the news agenda*. Now two big agenda-setting events at News International: starting a new Sunday…
Peter WilkinsonFebruary 17, 2012
Two of the crucial must-haves in managing a crisis are preparation and nimbleness. Now we can bang on about the theory, but instead why not explore…
Peter WilkinsonFebruary 10, 2012
Do you follow Murdoch? We have been. He’s been in crisis since the closure of NOTW on July 7th2011. Now he’s on Twitter - @rupertmurdoch - 160,000+ followers…
Peter WilkinsonJanuary 29, 2012
Slowly the facts are emerging on what went wrong at Fukushima from a crisis PR point of view after the March 11th earthquake and tsunami.…
Peter WilkinsonJanuary 7, 2012