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 MOOCs 3We’ve now introduced a program in which every staff member is required to undertake a ‘MOOC’ annually as part of their structured learning program. Has anyone else had experience in this?

To us, using good quality MOOCs (Massive Open Online Courses) as a way of up-skilling individual staff is a no-brainer. And, if a group of employees do the same course, say, a marketing course, all the better, as the increased wisdom of the group becomes greater than the parts.

The Wall Street Journal has just written about this as a trend (‘Corporate Training Gets an Online Refresh‘), and a new way of engaging staff in training programs:
“… companies say they are eager to shake up their employee training regimens after tiring of staid videos, time-consuming lectures and costly off-site classes for top executives. They want inexpensive, easy-to-scale and convenient instruction, all of which MOOCs can offer.“ 

MOOCS 2There are, of course, potential additional benefits, such as using carefully selected MOOCs to assist with change management – culture change, leadership training, transitioning to a social/digital environment, increasing focus on customers, and more.

I’m interested in others’ feedback – what do you think?

Peter Wilkinson is the Managing Director of Wilkinson Group, a crisis communications and reputation management consultancy based in Sydney. He is former chair and consults to Wilkinson Butler. His retained advisory service, Wilkinson Confidante, provides ongoing crisis preparedness and reputation counsel to boards and senior executives.

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