Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for good communication. What does that tell us about our politicians? Then,…
Peter WilkinsonFebruary 2, 2026
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 30, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018
Good leaders learn techniques. So what can we learn from Malcolm Turnbull's mistakes?
Peter WilkinsonAugust 27, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018