Wilkinson Group's Peter Wilkinson examines Optus CEO Stephen Rue's handling of the deadly Triple Zero outage, and argues the failure was not the man but…
Peter WilkinsonSeptember 23, 2025
Crisis, reputation, and the stories behind them.
Yesterday news broke that ANZ had sent emails to senior staff inadvertently informing them of their imminent sackings. We asked crisis comms expert Peter Wilkinson…
Peter WilkinsonAugust 29, 2025
Part two of PR crisis expert Peter Wilkinson’s review of Qantas’ response to its recent customer information breach. With every crisis we watch, learn and…
Peter WilkinsonJuly 16, 2025
Communications expert Peter Wilkinson yesterday wrote an opinion piece for Mumbrella on Optus and how it handled a fine from the ACCC for selling products…
Peter WilkinsonJune 20, 2025
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 30, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Good leaders learn techniques. So what can we learn from Malcolm Turnbull's mistakes?
Peter WilkinsonAugust 27, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018
In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter WilkinsonAugust 21, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 16, 2018
PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 16, 2018
Transparency in leadership can be confronting, especially when it’s forced out of you by a royal commission.
Peter WilkinsonMay 22, 2018
This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter WilkinsonMay 3, 2018
We can learn a lot about how to do right from other people's mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company…
Peter WilkinsonApril 27, 2018
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