Issues confronting leaders are made more chaotic if they are poorly communicated. The messaging around ‘ISIS brides’ is a case of “What not to do”.…
Peter WilkinsonFebruary 28, 2026
Few Australians know Angus Taylor, the new Federal Liberal Party leader. So, what should he say, now that he leads the Party? It’s hard for…
Peter WilkinsonFebruary 13, 2026
Angus Taylor has won the leadership of the Liberal Party from Sussan Ley. Now, as communications expert Peter Wilkinson writes, he must establish his personal…
Peter WilkinsonFebruary 13, 2026
Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for effective communication and media relations. What does that tell us about…
Peter WilkinsonFebruary 2, 2026
Canada's response to President Trump's behaviour is completely different from Australia's. Prime Minister Mark Carney's speech in Davos is also a masterclass in effective communication…
Peter WilkinsonJanuary 25, 2026
Wilkinson Butler awarded NSW Premier, Chris Minns, Communicator of the Year for 2025. The surveyed public equally chose Anthony Albanese and Pauline Hanson. The surveys…
Peter WilkinsonJanuary 21, 2026
Crisis communications expert Peter Wilkinson takes a look at a festival that ran aground on hypocrisy and a lack of organisational solidarity AWW director Louise…
Peter WilkinsonJanuary 20, 2026
Wilkinson Group's Peter Wilkinson examines Optus CEO Stephen Rue's handling of the deadly Triple Zero outage, and argues the failure was not the man but…
Peter WilkinsonSeptember 23, 2025
This week ANZ was fined a record $240m for a range of wrongdoings affecting 65,000 customers and costing the Federal government millions. ASIC chair Joe…
Peter WilkinsonSeptember 16, 2025
Yesterday news broke that ANZ had sent emails to senior staff inadvertently informing them of their imminent sackings. We asked crisis comms expert Peter Wilkinson…
Peter WilkinsonAugust 29, 2025
Part two of PR crisis expert Peter Wilkinson’s review of Qantas’ response to its recent customer information breach. With every crisis we watch, learn and…
Peter WilkinsonJuly 16, 2025
Communications expert Peter Wilkinson yesterday wrote an opinion piece for Mumbrella on Optus and how it handled a fine from the ACCC for selling products…
Peter WilkinsonJune 20, 2025
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
Are we ‘in business to make a profit’, or do we ‘make a profit to stay in business’?
Peter WilkinsonOctober 30, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018
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