A search starts in the wrong place. A CEO facing a crisis, typing a phrase into Google, will find companies that have invested in SEO.…
Peter WilkinsonJuly 12, 2026
The test of a crisis management consultant is judgment: can this person read the situation accurately and tell you what you need to hear, not…
Peter WilkinsonJuly 7, 2026
One of my bosses once said, “If I get involved in your dispute, neither of you will like the outcome. Sort it out yourselves.” That…
Peter WilkinsonJuly 6, 2026
A communications plan is a decision about reputation, made in advance. Many guides to writing a communications plan move quickly to messages or spokesperson media…
Peter WilkinsonJuly 3, 2026
A data breach is one of the fastest-moving crises an Australian organisation can face. It is both a reputation risk if handled badly, and an…
Peter WilkinsonJune 30, 2026
Jim Chalmers is an excellent communicator. That's what makes his struggling Budget rollout so instructive for leaders and those who advise them. Because what’s hurting…
Peter WilkinsonJune 1, 2026
Crisis communications expert Peter Wilkinson provides a tip sheet on how to effectively communicate uncertainty around employment to staff, using Commonwealth Bank CEO Matt Comyn’s…
Peter WilkinsonMay 26, 2026
In my previous post, I asked: When is a lie not a lie? That concerned the Federal Budget, where taxes were introduced that the Government…
Peter WilkinsonMay 20, 2026
Here crisis communications expert Peter Wilkinson looks at the Australian government’s about-face on Capital Gains Tax in the recent federal budget, and concludes that public…
Peter WilkinsonMay 15, 2026
Four areas: 1. Our level of debt? 2. Impact on inequality across generations? 3. Housing: impact on supply? 4. The impact of breaking promises? https://www.youtube.com/watch?v=4oVuGtwnLvk
Peter WilkinsonMay 14, 2026
Both amid a chaotic world. With the economy, it’s hard to separate facts from fear. Jim Chalmers has a gift of the gab, but how…
Peter WilkinsonApril 30, 2026
In this CommsCon content exclusive to members of Mumbrella Pro, we revisit Peter Wilkinson's controversial stance that reputation management will soon matter a lot more…
Peter WilkinsonApril 14, 2026
Two recent court verdicts in the US ruled that social media giants are liable for harms arising from the “engineered addiction” of their platforms. Crisis…
Peter WilkinsonMarch 30, 2026
Crisis communications expert Peter Wilkinson examines SA premier Peter Malinauskas' stunning election victory at the weekend, and finds a comms philosophy finely tuned to appeal…
Peter WilkinsonMarch 23, 2026
Last year, I designed a communications company built for 2030. I believed back then that we would get smashed by AI. This included all professional…
Peter WilkinsonMarch 17, 2026
We Australians rate each other’s morals and ethics relatively well, compared to a variety of countries. Poor USA folks have the dimmest view of each…
Peter WilkinsonMarch 9, 2026
Poor USA folks have the dimmest view of each other, compared to 24 other countries surveyed by The Pew Research Centre. Interestingly, in light of…
Peter WilkinsonMarch 6, 2026
Mark Carney, the Canadian Prime Minister, has the gift of the gab. Albo does not. Which is the best communicator, the one who comes out…
Peter WilkinsonMarch 5, 2026
Issues confronting leaders are made more chaotic if they are poorly communicated. The messaging around ‘ISIS brides’ is a case of “What not to do”.…
Peter WilkinsonFebruary 28, 2026