In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014
Public Relations: Care-Listen-Create-Delight. This worked when I was a journalist, and it works in all public relations. Care: understand the person first, then the problem. Empathy.…
Peter WilkinsonAugust 25, 2014
Two good ‘reads’ to test our values. For CEOs and corporate affairs practitioners interested in core values there have been two noteworthy articles on trust…
Peter WilkinsonAugust 25, 2014
I’m advising a board wrestling with a restructure in the face of rapid change, plus growth: I’m comparing it with organisations that recently failed to meet…
Peter WilkinsonAugust 21, 2014
Culture change needed? Company culture needs to adapt as change swirls around an organisation. Once a leadership team has identified the change, culture change needs…
Peter WilkinsonAugust 20, 2014
If you can’t get your relationships right, the business won’t flow. And most of us wrestle with getting the relationship comfortable and then productive… People at…
Peter WilkinsonAugust 20, 2014
There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
We’ve all watched as video and book stores have vanished, and newspapers and retailers have struggled with the transition to online commerce. The impact of…
Peter WilkinsonAugust 20, 2014