Microsoft has apologised for a ‘tweet’ that has been blasted for seeming like a blatant effort to cash in on the death of 27-year-old British…
Peter WilkinsonAugust 13, 2014
There is a lesson in Change Management in the way politics is playing out in Canberra at the moment – public relations practitioners with an interest in…
Peter WilkinsonAugust 13, 2014
We’ve been asked the following question by Influencing PR: How can PRs successfully use Twitter hashtags? And if it backfires in some way, how can you recover? This is after McDonalds…
Peter WilkinsonAugust 13, 2014
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for…
Peter WilkinsonAugust 13, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 13, 2014
This article is relevant for all Australian public relations practitioners working in the climate change and clean energy space. It helps with one possible reason why the…
Peter WilkinsonAugust 13, 2014
The federal government says education, rather than legislation, is the best way to protect children using Facebook and other social media. But the government has…
Peter WilkinsonAugust 13, 2014
Author JK Rowling’s website devoted to fictional wizard Harry Potter will feature a bit of Google magic when it debuts later this year in the…
Peter WilkinsonAugust 13, 2014
Why aren’t we undertaking a normal Crisis/Recovery Program? In most crises, our aim is to return to ‘normal’ as quickly as possible. However, in some…
Peter WilkinsonAugust 13, 2014
Pre-, mid- and post-roll best video ads for brand marketers Interactive marketers can’t help but look to online video to take advantage of branding potential…
Peter WilkinsonAugust 13, 2014
The General Rule: when developing a social media strategy for consumer PR or Corporate Affairs, take it slowly. Patience pays. Social media is offering a…
Peter WilkinsonAugust 13, 2014
Comments on social sites about brands and products are encouraging users to take action Social networks are becoming a part of everyday life for many…
Peter WilkinsonAugust 13, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 12, 2014
Here are 6 practical tactical tips. 1. Ask people to complain to you first. This gives you the chance to fix their problem, before they…
Peter WilkinsonJuly 24, 2014
Prime Minister Tony Abbott’s changed approach to working with media once in government (most controversially with boat people) is a great case study for Crisis…
Peter WilkinsonJanuary 13, 2014
US TV prime-time talk show host and news correspondent Katie Couric is leaving US ABC TV to join Yahoo as ‘global anchor’ and one of…
Peter WilkinsonNovember 28, 2013
Change management is about looking at new ways of doing things to adapt to new conditions. So, brought to us by the guy who introduced…
Peter WilkinsonAugust 1, 2013
Below, folks, is a powerful article by Thomas Friedman expressing what a lot of us find hard to articulate. He’s captured the multidimensional and chaotic…
Peter WilkinsonApril 30, 2013
To all of us involved in online relationships, below are four new ‘truths’ for o
Peter WilkinsonMarch 8, 2013
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