It would be a brave businessman who plans for the future, with forecasts based on the carbon tax. Taking a leadership role in climate change,…
Peter WilkinsonAugust 14, 2014
Crisis, reputation, and the stories behind them.
In an emissions trading system, a central authority sets a cap on how much a pollutant such as CO2 may be emitted. The cap is allocated…
Peter WilkinsonAugust 14, 2014
According to the federal government, the carbon tax will apply to Australia’s largest 500 emitters, which are companies that emit more than 25,000 tonnes of carbon…
Peter WilkinsonAugust 14, 2014
Jeff Bullas has written a thought provoking article (below) on the convergence of social and traditional media. A must read; it impacts on our approach…
Peter WilkinsonAugust 14, 2014
Linked In is a site mainly used for professionals to network. Content is slightly more ‘serious’ than elsewhere for those developing social media relations. It claims…
Peter WilkinsonAugust 14, 2014
Below is an extract from an article compiled by SBS. The Carbon Tax will be introduced in Australia on July 1. The federal opposition has…
Peter WilkinsonAugust 14, 2014
Previously we have looked at some of the features Apple could use to distinguish itself from competitors, as reported in the WSJ. Now, for all interested…
Peter WilkinsonAugust 14, 2014
A good definition of the carbon tax can be found here: At the centre of the government’s policy on climate change is pricing carbon. Many…
Peter WilkinsonAugust 14, 2014
The difficulty with the Carbon Tax is distilling fact from political rhetoric, plus learning the new “Climate Change’ language (emissions, offsets, equivalents, sinks, taxes, ETS’s,…
Peter WilkinsonAugust 14, 2014
When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
Is this a glimpse into the future? When a company faces community conflict, muddied by activists, confused by media interjections, fired by politicians with agendas,…
Peter WilkinsonAugust 14, 2014
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…
Peter WilkinsonAugust 14, 2014
There has been so much political ‘noise’ around the carbon tax issue, that our level of understanding – our Energy Literacy – is actually relatively…
Peter WilkinsonAugust 14, 2014
The below story amplifies a significant issue for wind farms in Australia. Do wind farms really threaten birds? It seems so. Would you believe there…
Peter WilkinsonAugust 14, 2014
How is it that politicians have helped create so much distrust in scientists on the issue of climate change, when so few of us trust…
Peter WilkinsonAugust 14, 2014
There’s no shortage of evidence for the need for an Energy Literacy program as a way of improving environmental sustainability. Below is an ABC story…
Peter WilkinsonAugust 14, 2014
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to…
Peter WilkinsonAugust 14, 2014
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…
Peter WilkinsonAugust 14, 2014
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…
Peter WilkinsonAugust 14, 2014
Get in touch…
Call us directly
Contact email
Address