A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism…
Peter WilkinsonAugust 14, 2014
Our view is that every energy source has its advantages and disadvantages – it’s unwise to promote or castigate hastily. Below is a neat way…
Peter WilkinsonAugust 14, 2014
A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…
Peter WilkinsonAugust 14, 2014
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to…
Peter WilkinsonAugust 14, 2014
We can’t escape the importance of the US energy security issues and policies on Australia. It impacts on our environmental sustainability, social sustainability, and financial sustainability.…
Peter WilkinsonAugust 14, 2014
The catholic church has entered the coal seam gas debate, citing ‘significant concerns’ about its impact on environmental sustainability, food security and health. See the…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
As Yergin argues in his book, The Quest, the issue that surrounds oil and other sources of energy isn’t the potential shortage, but the increasing…
Peter WilkinsonAugust 14, 2014
We think this should be read by all public relations people who are working with Twitter, which in our experience is fast becoming the best…
Peter WilkinsonAugust 14, 2014
Today the pressure has temporarily eased, but Iran threatening to close the Straits of Hormuz, and the impact on oil prices, again heightens fears of…
Peter WilkinsonAugust 14, 2014
There is not yet a realistic pipeline leading to zero-carbon forms of power, just MegaJoules of passion. Take wave technology. Environmental sustainability, yes. The issue…
Peter WilkinsonAugust 14, 2014
Daniel Yergin video interview by Yergin is one of the gurus on oil and his latest book (‘The Quest: Energy, Security and the Remaking of…
Peter WilkinsonAugust 14, 2014
This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…
Peter WilkinsonAugust 14, 2014
Paul Sheehan, of the SMH (below), says the ‘most interesting’ explanation on extreme weather comes from a maverick, Peter Andrews, who’s views on environmental management…
Peter WilkinsonAugust 14, 2014
This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…
Peter WilkinsonAugust 14, 2014
Once our clients have their blog site up and running, and optimised, the next step is to make other people aware of it. To do…
Peter WilkinsonAugust 14, 2014
A CEO has asked me how to best communicate something complex like a company’s strategic plan, or a tricky issue, to employees. Communicating sensitive or…
Peter WilkinsonAugust 14, 2014
This is a really useful reference document for setting up a Facebook strategy. The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM…
Peter WilkinsonAugust 14, 2014
Your Google searches and YouTube explorations come at a cost – Google uses enough to power a city of 200,000 people, according to its own…
Peter WilkinsonAugust 14, 2014
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