PR professionals and journalists share a poor reputation. It's highlighted by fake news and Donald Trump's war on media. This looks at what some countries…
Peter WilkinsonJuly 16, 2018
This week, Peter Greste, while being awarded the Australian Press Council’s 2018 Press Freedom Medal, announced the formation of an organisation to fight for journalist…
Peter WilkinsonMay 3, 2018
We can learn a lot about how to do right from other people's mistakes. Ford Australia’s unconscionable conduct has finally caught up with the company…
Peter WilkinsonApril 27, 2018
A lot of it has to do with the transmission of information. The competitive pressure now is to publish first, fact-check later. In the race…
Peter WilkinsonApril 16, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 25, 2018
The power behind the school student uprising that’s taking on the NRA over the US gun laws, is a warning to governments (and large companies)…
Peter WilkinsonFebruary 26, 2018
The Author – Peter Wilkinson It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre,…
Peter WilkinsonFebruary 20, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 6, 2018
Effective crisis PR for sex abuse and bullying allegations starts with a hard truth: we are now entering a painful period for many people, mainly…
Peter WilkinsonNovember 20, 2017
Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter WilkinsonNovember 19, 2017
I struggled with the concept for years. It seemed to imply that I should, a) spend less time doing the work I loved while fighting…
Peter WilkinsonOctober 28, 2017
Ian Narev (Commonwealth Bank), Ahmed Fahour (Australia Post), Deb Thomas (Dreamworld) are all defined by events in which they lost control of the narrative. Their…
Peter WilkinsonSeptember 21, 2017
There are four common fail points in a crisis The narrative. If the behaviours and key messages aren't convincing, the response fails. The spokesperson. If…
Peter WilkinsonSeptember 4, 2017
Crisis PR: Overview After over 30 years as a journalist, and 15 as a public relations consultant, mainly in Crisis PR, I've learnt the discipline of…
Peter WilkinsonJuly 15, 2017
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter WilkinsonJune 19, 2017
We can learn a lot about how to deal with crises and crisis PR from studying others under extreme pressure. It’s hard to imagine what…
Peter WilkinsonJune 10, 2017
It’s a sensational period for good journalism. In the last short period: 1. The Washington Post scooped that Trump leaked classified information to the Russians. 2. The…
Peter WilkinsonJune 7, 2017
This week on Channel Seven’s Sunrise I was asked how Schapelle Corby, incarcerated for almost a decade, can get on with her life, particularly when…
Peter WilkinsonMay 30, 2017
James Ashby (Hanson’s chief-of-staff) was caught on tape describing a way to describing a way to ‘skim’ money from taxpayers and the party’s candidates. There…
Peter WilkinsonMay 24, 2017