Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material – or material we used to call news. Citizen…
Peter WilkinsonAugust 20, 2014
By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
Governments and regulators are fighting to preserve boundaries, minority groups are fighting to preserve identities, and newspapers and local TV are fighting to preserve their…
Peter WilkinsonAugust 14, 2014