Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned…
Peter WilkinsonAugust 14, 2014
Customer service is at crucial turning point with the invention of social network spaces in public relations. Retail stores, from the boutique clothes store to…
Peter WilkinsonAugust 14, 2014
For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…
Peter WilkinsonAugust 14, 2014
We think this is an important article for all public relations practitioners who work in the area of social media marketing and social media strategy.…
Peter WilkinsonAugust 14, 2014
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
Our view is that every energy source has its advantages and disadvantages – it’s unwise to promote or castigate hastily. Below is a neat way…
Peter WilkinsonAugust 14, 2014
A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…
Peter WilkinsonAugust 14, 2014
When the death of Steve Jobs broke, Twitter lit up across the globe spreading messages like wildfire. While I would like to come back to…
Peter WilkinsonAugust 14, 2014