Working in Crisis PR: Overview Crisis PR takes experience and you can't learn it out of a book. But the journey to becoming an experienced…
Peter WilkinsonNovember 19, 2017
(Peter Wilkinson has been elected Chair of the Global Communications Alliance, an organisation of senior independent public relations and public affairs companies) To be a…
Peter WilkinsonJanuary 6, 2017
The passionate debate and controversy around 18C, and Bill Leak's cartoon, has made a simple choice appear complex. It’s about free speech, or restricting it,…
Peter WilkinsonNovember 17, 2016
Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
I’m going to call us Public Relations folks Growth, Reputation & Change Activists. Change is the new constant in public relations. Psychologist Kurt Lewin’s “unfreeze-change-freeze”…
Peter WilkinsonJanuary 5, 2016
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter WilkinsonNovember 27, 2015
Andrew McIlwain, (former) CEO: "Peter and his team at Etched provided key advice, public relations input and support to Unity during the period we were…
Peter WilkinsonNovember 26, 2015