People often ask why Millennials are fleeing traditional media. To me it’s too dismissive to say “They’re apathetic” or “It’s the Twitter generation”. Here’s my…
Peter WilkinsonMarch 15, 2016
Is it a contradiction that one of the most effective and easiest public relations and communications tools – social media – has about lowest use…
Peter WilkinsonJanuary 25, 2016
A lot of the Do’s in social media are changing as fast as viewers’ habits change, but others are as old as journalism: Who are…
Peter WilkinsonSeptember 4, 2015
The reaction on social media to the shooting of Cecil demonstrates the power of social media - even though it happened after the fact. Dare…
Peter WilkinsonAugust 2, 2015
This story in the SMH (here) is a lesson in Crisis PR; it reflects a lot of current sentiment, and you can see plenty of…
Peter WilkinsonJuly 24, 2015
This is a Crisis PR tip I picked up from Lord Tim Bell. It's going to sound over-protective, but it pays dividends. I was a…
Peter WilkinsonDecember 7, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014