In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report…
Peter WilkinsonAugust 20, 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter WilkinsonAugust 20, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 20, 2014
It’s a green light from Treasury Secretary Martin Parkinson. His speech last Thursday spells good news for Australian public relations practitioners. Commentary in much of…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material – or material we used to call news. Citizen…
Peter WilkinsonAugust 20, 2014
By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014