The Australian Leadership Debate on May 29 was probably the worst recent example, but it’s happening daily in the current election campaigns. It’s gob-smacking that…
Peter WilkinsonJune 15, 2016
Absolutely. I know this is a sensitive and emotionally charged issue, so I’ll do my best to tread lightly, but I’ve held this view for…
Peter WilkinsonApril 24, 2016
Crisis PR: the killer This past week two clients have been threatened, one overtly and one implied. One is a threat of a negative media…
Peter WilkinsonApril 19, 2016
You wouldn’t have predicted that such a bright spark would make such a basic mistake! CEO’s and PR people learn a lot by watching politics.…
Peter WilkinsonApril 6, 2016
When I left journalism and started out in DIY business, fear of failure was a huge incentive to innovate. Most small businesses have to be…
Peter WilkinsonMarch 29, 2016
I’m often asked this and I wonder if it’s wise to be too prescriptive? Switzerland with 60 Minutes PR is a growing sector, journalism is…
Peter WilkinsonMarch 22, 2016
People often ask why Millennials are fleeing traditional media. To me it’s too dismissive to say “They’re apathetic” or “It’s the Twitter generation”. Here’s my…
Peter WilkinsonMarch 15, 2016
Public Relations can’t spot a well hidden crime, or deceptions or lies. What Public Relations can do is help instill a culture of integrity and…
Peter WilkinsonMarch 8, 2016
Do what you say you are going to do, and then some. It’s so obvious to almost all of us: parents, employers, employees. Here are…
Peter WilkinsonMarch 1, 2016