I’m often asked this and I wonder if it’s wise to be too prescriptive? Switzerland with 60 Minutes PR is a growing sector, journalism is…
Peter WilkinsonMarch 22, 2016
Public Relations can’t spot a well hidden crime, or deceptions or lies. What Public Relations can do is help instill a culture of integrity and…
Peter WilkinsonMarch 8, 2016
Do what you say you are going to do, and then some. It’s so obvious to almost all of us: parents, employers, employees. Here are…
Peter WilkinsonMarch 1, 2016
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
Q: Since when could Bernie Sanders, an ageing idealist who has played on the radical fringes of US politics since 1968, come within a bull’s…
Peter WilkinsonFebruary 17, 2016
Crisis PR is perhaps the most stressful type of communication. Some people around us will lose their cool, others try and interfere and think they…
Peter WilkinsonFebruary 9, 2016
CEO’s and public relations experts can learn a lot from watching politicians, in this case it’s the vision-thing. I still don’t know what Turnbull stands…
Peter WilkinsonFebruary 2, 2016
Is it a contradiction that one of the most effective and easiest public relations and communications tools – social media – has about lowest use…
Peter WilkinsonJanuary 25, 2016
Should holidays be hard work too, just a different location? I once asked Gerald Stone, my boss at 60 Minutes, if I could go to…
Peter WilkinsonJanuary 13, 2016