There are at least two (opposing) views on whether or not MOOCs fit into a universities marketing plan. Here is an exchange on LinkedIn that…
Peter WilkinsonAugust 20, 2014
Crisis, reputation, and the stories behind them.
The impact of unmanageable change… It’s stressful! Change is impacting us all, globally. Some more than others, yes, but these days no-one seems exempt. For…
Peter WilkinsonAugust 20, 2014
o all of us involved in online relationships, below are four new ‘truths’ for online retailing. But first, we think this article (Cliona O’Dowd, Business…
Peter WilkinsonAugust 20, 2014
Old paradigm: A traditional newspaper delivers say one hundred stories, which you filter according to your interests to read a dozen or so. Then, once read,…
Peter WilkinsonAugust 20, 2014
Lack of balance, trivialisation, inaccuracy, failure to pursue the truth – the complaints are recycled in every media training session. Here are two wonderful articles…
Peter WilkinsonAugust 20, 2014
Fire destroyed the factory belonging to a client of ours in the middle of 2012. Although the company is smart and nimble, and their recovery…
Peter WilkinsonAugust 20, 2014
Stephen Covey's '7 Habits' outlived him. He remains one of the clearest thinkers on personal leadership I've come across, and whenever I lose track of…
Peter WilkinsonAugust 20, 2014
In very practical terms, the survey (by Oracle) tells us: 81% of Twitter users expect a same-day response to questions and complaints posted at the newsfeed…
Peter WilkinsonAugust 20, 2014
Here is a really interesting report (IBM CEO survey: ‘Leading through Connections’), because it reinforces what we have been writing about, concerning CEO attitudes to…
Peter WilkinsonAugust 20, 2014
The below link takes you to a McKinsey Quarterly report - one of the early reports (Nov 2011) that is now a chorus of high…
Peter WilkinsonAugust 20, 2014
Below is a reinforcing take on the powerful survey by The Economist Intelligence Unit and PulsePoint. As e-Marketer reports (below), CEOs are collectively acknowledging positive…
Peter WilkinsonAugust 20, 2014
ntegral to this is the concept of community relations – or how we get along in the communities in which we make our profit, generally the…
Peter WilkinsonAugust 20, 2014
Is social media changing the role of the CEO? Well, we believe it is. With the explosion of social media there is already so much…
Peter WilkinsonAugust 20, 2014
This is a turning point – the March, 2012 Economist/PulsePoint survey (The Economics of Socially Engaged Enterprise) is fascinating because it adds to the growing evidence…
Peter WilkinsonAugust 20, 2014
Q: Should CEOs be intimate and hands-on with social media, or just leave it to the “marketing-PR people”? A: I think it is a very…
Peter WilkinsonAugust 20, 2014
This article was written for the International Public Relations Association Three quick points: Social media is ours for the taking China presents tomorrow’s PR opportunities,…
Peter WilkinsonAugust 20, 2014
If you want a thought provoking giggle, read on. We are all grappling with social media, but none more than journalists and politicians who can…
Peter WilkinsonAugust 20, 2014
Below is a short valuable interview. We are a fan of Stephen Roach as a ‘China watcher’. His book, The Next Asia: Opportunities and Challenges for…
Peter WilkinsonAugust 20, 2014
Hello, I’d like to introduce you to our video studio — The Corporate Studio. We offer 5 different studio-based programs that include: Media Training, Crisis…
Peter WilkinsonAugust 20, 2014
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