I’m often asked this and I wonder if it’s wise to be too prescriptive? Switzerland with 60 Minutes PR is a growing sector, journalism is…
Peter WilkinsonMarch 22, 2016
Public Relations can’t spot a well hidden crime, or deceptions or lies. What Public Relations can do is help instill a culture of integrity and…
Peter WilkinsonMarch 8, 2016
Do what you say you are going to do, and then some. It’s so obvious to almost all of us: parents, employers, employees. Here are…
Peter WilkinsonMarch 1, 2016
Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
Q: Since when could Bernie Sanders, an ageing idealist who has played on the radical fringes of US politics since 1968, come within a bull’s…
Peter WilkinsonFebruary 17, 2016
Crisis PR is perhaps the most stressful type of communication. Some people around us will lose their cool, others try and interfere and think they…
Peter WilkinsonFebruary 9, 2016
CEO’s and public relations experts can learn a lot from watching politicians, in this case it’s the vision-thing. I still don’t know what Turnbull stands…
Peter WilkinsonFebruary 2, 2016
Is it a contradiction that one of the most effective and easiest public relations and communications tools – social media – has about lowest use…
Peter WilkinsonJanuary 25, 2016
Should holidays be hard work too, just a different location? I once asked Gerald Stone, my boss at 60 Minutes, if I could go to…
Peter WilkinsonJanuary 13, 2016
Universities are now offering free online courses (MOOCs). This is wonderful for public relations practitioners, and for clever and nimble universities these present huge opportunities. For…
Peter WilkinsonJanuary 12, 2016
I think we information-pushers (public relations folk and journalists) need to be careful that, when talking or writing about new technologies, we don’t use disruptive…
Peter WilkinsonDecember 22, 2015
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
I understand that divisive politics, such as we have in Australia, US and UK, aided by clever public relations, and the pressure of the news…
Peter WilkinsonDecember 11, 2015
In the same week that Malcolm Turnbull encouraged innovation and fresh ideas, Ravenswood reacted negatively to their school captain for doing just that. In the…
Peter WilkinsonDecember 9, 2015
"A man with fame in the Public Relations industry that can only be earned through great deed and excellent work. I had the great fortune…
Peter WilkinsonNovember 27, 2015
The VW deception - what not to do This morning in the Australian Federal Court, VW Australia explained it had no knowledge of what head…
Peter WilkinsonNovember 26, 2015
Andrew McIlwain, (former) CEO: "Peter and his team provided key advice, public relations input and support to Unity during the period we were seeking to…
Peter WilkinsonNovember 26, 2015
It’s 20 years since I produced a 60 Minutes story, wonderfully reported by Tracey Curro, on Pauline Hanson’s explosion onto the Australian political and leadership…
Peter WilkinsonNovember 24, 2015
There are two articles this morning (25th Sept) that for me tell an interesting story for Corporate Affairs people and CEO's who follow politics in…
Peter WilkinsonSeptember 25, 2015
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