Here’s a different slant on a story that’s been doing the rounds for the last week, about yet more redundancies amongst journalists, with The Independent…
Peter WilkinsonFebruary 23, 2016
Crisis PR is perhaps the most stressful type of communication. Some people around us will lose their cool, others try and interfere and think they…
Peter WilkinsonFebruary 9, 2016
CEO’s and public relations experts can learn a lot from watching politicians, in this case it’s the vision-thing. I still don’t know what Turnbull stands…
Peter WilkinsonFebruary 2, 2016
Is it a contradiction that one of the most effective and easiest public relations and communications tools – social media – has about lowest use…
Peter WilkinsonJanuary 25, 2016
Should holidays be hard work too, just a different location? I once asked Gerald Stone, my boss at 60 Minutes, if I could go to…
Peter WilkinsonJanuary 13, 2016
Universities are now offering free online courses (MOOCs). This is wonderful for public relations practitioners, and for clever and nimble universities these present huge opportunities. For…
Peter WilkinsonJanuary 12, 2016
I think we information-pushers (public relations folk and journalists) need to be careful that, when talking or writing about new technologies, we don’t use disruptive…
Peter WilkinsonDecember 22, 2015
Of all the Public Relations skills, how importantly do you rate connecting with people? I’m a great advocate of the concept of Emotional Intelligence, as…
Peter WilkinsonDecember 16, 2015
I understand that divisive politics, such as we have in Australia, US and UK, aided by clever public relations, and the pressure of the news…
Peter WilkinsonDecember 11, 2015