Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…
Peter WilkinsonAugust 20, 2014
It started with a Twitter account, @riotcleanup, to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…
Peter WilkinsonAugust 20, 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter WilkinsonAugust 20, 2014
Hi friends, this is a valuable article for all public relations professionals working in the clean energy area, a specialty for the Sydney PR company,…
Peter WilkinsonAugust 20, 2014
It’s a green light from Treasury Secretary Martin Parkinson. His speech last Thursday spells good news for Australian public relations practitioners. Commentary in much of…
Peter WilkinsonAugust 20, 2014
Social media has handed public relations practitioners an extraordinary number of new options for generating coverage, or what we used to simply call news. Citizen…
Peter WilkinsonAugust 20, 2014
By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Social media creates chaos in a crisis Transparency is not always your friend. Sometimes we must manage the message. The risk of social media in…
Peter WilkinsonAugust 15, 2014
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
ASIC chair Sarah Court told Senate estimates on 5 June 2026 that ASIC had commenced a formal investigation into KPMG, and Reuters reported that ASIC…
Peter WilkinsonAugust 14, 2014
Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…
Peter WilkinsonAugust 14, 2014
There’s a lot of interest. even anxiety, about the role China and the rest of Asia will play (and how soon it will happen) as…
Peter WilkinsonAugust 14, 2014
Nimbleness. For communicators, in my view staying one step ahead of the digital revolution is not a nicety; it’s a necessity. Online media is changing…
Peter WilkinsonAugust 14, 2014
If a company having just developed a passable sustainability policy, while negotiating with a corporate affairs consultancy, sets a KPI of one positive article per…
Peter WilkinsonAugust 14, 2014
There is a lot of discussion about Australia’s lack of productivity. There’s a productivity cost to paying for social services. How does this impact on…
Peter WilkinsonAugust 14, 2014
Here is a valuable update on LinkedIn, courtesy of Mic Johnson, relevant to all interested in social media strategy and social media marketing. See below for…
Peter WilkinsonAugust 14, 2014
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