The big minus with ‘citizen journalism’ is, there is no Code of Ethics, no standards of accuracy, no financial accountability, little respect for copyright, little…
Peter WilkinsonAugust 20, 2014
Crisis, reputation, and the stories behind them.
This small posting might be interesting to many public relations and corporate affairs (public affairs) practitioners who struggle with filing emails and other documents. According to the below article, IBM researchers found email…
Peter WilkinsonAugust 20, 2014
Here is an alternative view, published in the NYT, on our earlier blog, ‘Is Small Beautiful, Again?’. Its thesis is that creativity occurs more often…
Peter WilkinsonAugust 20, 2014
This is how we see it at the Wilkinson Group for public relations and corporate affairs practitioners: our working environment will evolve at a yet greater…
Peter WilkinsonAugust 20, 2014
Does this relate to creativity in public relations or corporate affairs? Any experiences to contribute? Below is an article from the Harvard Business Review in…
Peter WilkinsonAugust 20, 2014
We post this simply because someone is claiming it. Not because we think it is true. As we say, there are statistics and then there…
Peter WilkinsonAugust 20, 2014
In Australia we are expecting a good year for public relations practitioners in 2012, and we are relying on forecasters like Treasury Secretary Martin Ferguson…
Peter WilkinsonAugust 20, 2014
We believe that with globalization, being part of a global network is essential for forward thinking public relations specialists; we believe practitioners don’t have the…
Peter WilkinsonAugust 20, 2014
Public relations practitioners need to be constantly reminded about the pressure under which journalists work. They have employers, which are editors in the print medium.…
Peter WilkinsonAugust 20, 2014
Public Relations these days is even more important for a CEO than it used to be. On a personal level, the craft of PR is…
Peter WilkinsonAugust 20, 2014
Think on this: Is the term social media now irrelevant? Is social and online media now more correctly described as a virtual landscape or digital…
Peter WilkinsonAugust 20, 2014
In July we explained why we felt the future was rosy for public relations practitioners in Australia. Now a further positive note from the Holmes Report…
Peter WilkinsonAugust 20, 2014
It started with a Twitter account, @riotcleanup, to rally volunteers. In a matter of hours it attracted over 8,000 followers; in 6 hours, 24,000 followers;…
Peter WilkinsonAugust 20, 2014
The issue of cheque book journalism comes up again and again. It’s an important topic for all public relations practitioners because at some stage we…
Peter WilkinsonAugust 20, 2014
It’s a green light from Treasury Secretary Martin Parkinson. His speech last Thursday spells good news for Australian public relations practitioners. Commentary in much of…
Peter WilkinsonAugust 20, 2014
Social media is offering a terrific number of options for Public Relations practitioners generating news material or material we used to call news. Citizen journalism…
Peter WilkinsonAugust 20, 2014
By Peter Wilkinson, Wilkinson Group Public Relations Sydney The general rule: Planning a strategy should be an early critical step in a campaign. Sounds…
Peter WilkinsonAugust 20, 2014
Our friends in the Hunter Valley – one of the worlds premium wine growing areas – the Hunter Valley Protection Alliance are campaigning to stop this…
Peter WilkinsonAugust 20, 2014
A slow-burn issue in Crisis PR is a problem that has been identified that can escalate into a crisis. Some research indicates that 80-90% of crises are…
Peter WilkinsonAugust 18, 2014
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