The six most influential business books in 2014 have been chosen as finalists in the Financial Times and McKinsey Business Book of the Year Award.…
Peter WilkinsonSeptember 29, 2014
The other 30% is Responsiveness... A study group has analysed the world's top 500 universities and the importance of their websites to student recruitment. It has found…
Peter WilkinsonSeptember 26, 2014
For the first time, the prestigious universities globally have been bumped down the search list by superior online marketers. It is a further indication that social media…
Peter WilkinsonSeptember 26, 2014
Is it weak to be tentative when making complex and potentially costly decisions? Or is the weakness in giving way to pressure and moving quickly?…
Peter WilkinsonSeptember 24, 2014
An example of an organisation's Social Media Protocols for employees: Dear Staff, The Internet has democratised publishing and we recognise how natural it is for…
Peter WilkinsonSeptember 11, 2014
In a crisis it's very easy to get lost in the heat-of-the-moment, be it a fire, a death, sexual abuse or fraud. Or a war.…
Peter WilkinsonSeptember 6, 2014
In Crisis PR, there are clearly defined steps to offering an apology: Define the issue Be remorseful and show concern (you can't fake either) Apologise…
Peter WilkinsonSeptember 2, 2014
Leadership: Changing Corporate Culture It's a constant leadership challenge. Culture change can be hard to create, unless you have some tools. Here is a process…
Peter WilkinsonAugust 27, 2014
In public relations and corporate affairs we talk a lot about ‘honesty'. But the term is used, well, flexibly. There are, for instance, ‘white lies’…
Peter WilkinsonAugust 26, 2014