One of my bosses once said, “If I get involved in your dispute, neither of you will like the outcome. Sort it out yourselves.” That…
Peter WilkinsonJuly 6, 2026
A data breach is one of the fastest-moving crises an Australian organisation can face. It is both a reputation risk if handled badly, and an…
Peter WilkinsonJune 30, 2026
Jim Chalmers is an excellent communicator. That's what makes his struggling Budget rollout so instructive for leaders and those who advise them. Because what’s hurting…
Peter WilkinsonJune 1, 2026
Crisis communications expert Peter Wilkinson provides a tip sheet on how to effectively communicate uncertainty around employment to staff, using Commonwealth Bank CEO Matt Comyn’s…
Peter WilkinsonMay 26, 2026
In my previous post, I asked: When is a lie not a lie? That concerned the Federal Budget, where taxes were introduced that the Government…
Peter WilkinsonMay 20, 2026
Going back on your word is riskier in an AI world. Trust = Truth + Transparency + Traceability. Pre-election statements are one query away.
Peter WilkinsonMay 15, 2026
Both amid a chaotic world. With the economy, it’s hard to separate facts from fear. Jim Chalmers has a gift of the gab, but how…
Peter WilkinsonApril 30, 2026
In this CommsCon content exclusive to members of Mumbrella Pro, we revisit Peter Wilkinson's controversial stance that reputation management will soon matter a lot more…
Peter WilkinsonApril 14, 2026
Two recent court verdicts in the US ruled that social media giants are liable for harms arising from the “engineered addiction” of their platforms. Crisis…
Peter WilkinsonMarch 30, 2026
Crisis communications expert Peter Wilkinson examines SA premier Peter Malinauskas' stunning election victory at the weekend, and finds a comms philosophy finely tuned to appeal…
Peter WilkinsonMarch 23, 2026
Last year, I designed a communications company built for 2030. I believed back then that we would get smashed by AI. This included all professional…
Peter WilkinsonMarch 17, 2026
Poor USA folks have the dimmest view of each other, compared to 24 other countries surveyed by The Pew Research Centre. Interestingly, in light of…
Peter WilkinsonMarch 6, 2026
Mark Carney, the Canadian Prime Minister, has the gift of the gab. Albo does not. Which is the best communicator, the one who comes out…
Peter WilkinsonMarch 5, 2026
Issues confronting leaders are made more chaotic if they are poorly communicated. The messaging around ‘ISIS brides’ is a case of “What not to do”.…
Peter WilkinsonFebruary 28, 2026
What Makes People Proud of Their Country? We Aussies are summarised by the Pew Research Centre, which surveyed 25 countries, below: Australians are most proud…
Peter WilkinsonFebruary 20, 2026
Angus Taylor has won the leadership of the Liberal Party from Sussan Ley. Now, as communications expert Peter Wilkinson writes, he must establish his personal…
Peter WilkinsonFebruary 13, 2026
Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for effective communication and media relations. What does that tell us about…
Peter WilkinsonFebruary 2, 2026
Wilkinson Butler awarded NSW Premier, Chris Minns, Communicator of the Year for 2025. The surveyed public equally chose Anthony Albanese and Pauline Hanson. The surveys…
Peter WilkinsonJanuary 21, 2026
Crisis communications expert Peter Wilkinson takes a look at a festival that ran aground on hypocrisy and a lack of organisational solidarity AWW director Louise…
Peter WilkinsonJanuary 20, 2026