Two possible take-outs for leaders and corporate affairs specialists from the ABC chaos.
Peter WilkinsonSeptember 27, 2018
Create a knockout headline first, then an amazing first par, then a fantastic picture (if relevant). A great story will follow
Peter WilkinsonAugust 26, 2018
In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter WilkinsonAugust 21, 2018
This is the checklist Peter Wilkinson runs with a Crisis Communications Team the moment a crisis is declared. It is a practical, step-by-step reference, not…
Peter WilkinsonAugust 20, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 16, 2018
To guide the folks at Wilkinson Group and Wilkinson Butler, and our clients, we have a Code of Conduct that we work to, and our…
Peter WilkinsonApril 24, 2018
A lot of it has to do with the transmission of information. The competitive pressure now is to publish first, fact-check later. In the race…
Peter WilkinsonApril 16, 2018
It’s easy to say that the culture in Australian cricket needs reforming. Easy to say, hard to change.
Peter WilkinsonApril 3, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 25, 2018
The power behind the school student uprising that’s taking on the NRA over the US gun laws, is a warning to governments (and large companies)…
Peter WilkinsonFebruary 26, 2018
The Author – Peter Wilkinson It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre,…
Peter WilkinsonFebruary 20, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 6, 2018
Effective crisis PR for sex abuse and bullying allegations starts with a hard truth: we are now entering a painful period for many people, mainly…
Peter WilkinsonNovember 20, 2017
Ian Narev (Commonwealth Bank), Ahmed Fahour (Australia Post), Deb Thomas (Dreamworld) are all defined by events in which they lost control of the narrative. Their…
Peter WilkinsonSeptember 21, 2017
There are four common fail points in a crisis The narrative. If the behaviours and key messages aren't convincing, the response fails. The spokesperson. If…
Peter WilkinsonSeptember 4, 2017
Little destroys a political party’s or a company’s hopes faster than the loss of trust in the leader; think Trump, Turnbull, Narev (Commonwealth Bank). We…
Peter WilkinsonAugust 7, 2017
Crisis PR: Overview After over 30 years as a journalist, and 15 as a public relations consultant, mainly in Crisis PR, I've learnt the discipline of…
Peter WilkinsonJuly 15, 2017
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter WilkinsonJune 19, 2017