Transparency, Honesty, Relatability (“I can relate to that!”): these are the three essentials for effective communication and media relations. What does that tell us about…
Peter WilkinsonFebruary 2, 2026
Crisis communications expert Peter Wilkinson takes a look at a festival that ran aground on hypocrisy and a lack of organisational solidarity AWW director Louise…
Peter WilkinsonJanuary 20, 2026
Wilkinson Group's Peter Wilkinson examines Optus CEO Stephen Rue's handling of the deadly Triple Zero outage, and argues the failure was not the man but…
Peter WilkinsonSeptember 23, 2025
This week ANZ was fined a record $240m for a range of wrongdoings affecting 65,000 customers and costing the Federal government millions. ASIC chair Joe…
Peter WilkinsonSeptember 16, 2025
Yesterday news broke that ANZ had sent emails to senior staff inadvertently informing them of their imminent sackings. We asked crisis comms expert Peter Wilkinson…
Peter WilkinsonAugust 29, 2025
Part two of PR crisis expert Peter Wilkinson’s review of Qantas’ response to its recent customer information breach. With every crisis we watch, learn and…
Peter WilkinsonJuly 16, 2025
Communications expert Peter Wilkinson yesterday wrote an opinion piece for Mumbrella on Optus and how it handled a fine from the ACCC for selling products…
Peter WilkinsonJune 20, 2025
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
Crisis PR is perhaps the most stressful type of communication. It usually involves intense media, which can be merciless, and for a period we will…
Peter WilkinsonSeptember 26, 2018