Wilkinson Group's Peter Wilkinson examines Optus CEO Stephen Rue's handling of the deadly Triple Zero outage, and argues the failure was not the man but…
Peter WilkinsonSeptember 23, 2025
Yesterday news broke that ANZ had sent emails to senior staff inadvertently informing them of their imminent sackings. We asked crisis comms expert Peter Wilkinson…
Peter WilkinsonAugust 29, 2025
Part two of PR crisis expert Peter Wilkinson’s review of Qantas’ response to its recent customer information breach. With every crisis we watch, learn and…
Peter WilkinsonJuly 16, 2025
Communications expert Peter Wilkinson yesterday wrote an opinion piece for Mumbrella on Optus and how it handled a fine from the ACCC for selling products…
Peter WilkinsonJune 20, 2025
Senate inquiries or state parliamentary inquiries can sometimes be the challenging media interview you’ve no doubt been avoiding. Here's how you should handle them.
Peter WilkinsonNovember 7, 2018
When I left 60 Minutes to be a public relations adviser I can remember being genuinely surprised at how scared people were of journalists. I…
Peter WilkinsonOctober 30, 2018
Culture is the one way we can unite our organisation behind our business goals and behaviours. A rotten culture holds a company back; a positive…
Peter WilkinsonOctober 8, 2018
Think of your social media asset as a classroom, and you are the teacher. How do you use the carrot and the stick to inspire,…
Peter WilkinsonOctober 7, 2018
In both Crisis Management and Change Management, flip-flopping on a strategy is a no-no.
Peter WilkinsonAugust 21, 2018
Becoming a victim of a data breach can leave you feeling violated and helpless. But you have options.
Peter WilkinsonAugust 16, 2018
A lot of it has to do with the transmission of information. The competitive pressure now is to publish first, fact-check later. In the race…
Peter WilkinsonApril 16, 2018
Social media manipulation, including the Cambridge Analytica scandal and the allegations of Russian troll farms distorting elections, has brought sharply into focus that people are…
Peter WilkinsonMarch 25, 2018
The Author – Peter Wilkinson It’s hard to think of a good reason, any reason, why George Christensen, only days after the Florida school massacre,…
Peter WilkinsonFebruary 20, 2018
The Bell Pottinger catastrophe is a harsh reminder of the value of values. The British firm co-founded by Lord Tim Bell, to whom the New…
Peter WilkinsonFebruary 6, 2018
Effective crisis PR for sex abuse and bullying allegations starts with a hard truth: we are now entering a painful period for many people, mainly…
Peter WilkinsonNovember 20, 2017
There are four common fail points in a crisis The narrative. If the behaviours and key messages aren't convincing, the response fails. The spokesperson. If…
Peter WilkinsonSeptember 4, 2017
In Australia there's a conversation, an undercurrent, about replacing PM Turnbull. Some say "Why, who else is there?"; others say "Why not replace one lack…
Peter WilkinsonJune 19, 2017
We can learn a lot about how to deal with crises and crisis PR from studying others under extreme pressure. It’s hard to imagine what…
Peter WilkinsonJune 10, 2017