Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
I've written before that social media strategists need to behave like clever newspaper editors - concentrate on giving their customers the information and entertainment they…
Peter WilkinsonOctober 11, 2016
Hilary Clinton: experienced, competent, smart; but sub-par as a leader. Malcolm Turnbull: intelligent, successful, capable; again, failing as a leader. What did JFK, Ronald Reagan…
Peter WilkinsonOctober 5, 2016
Think like a newspaper editor. Eventually, your career will depend on it. Here’s a prediction: go forward 2-3 years. More and more journalists will be managing…
Peter WilkinsonSeptember 14, 2016
There are two distinct phases in a crisis: • First, stop it • Then, repair the damage It is generally a mistake to try and…
Peter WilkinsonSeptember 6, 2016
The importance of values I do a lot of media training, which these days includes social media training. Training people on the use of social…
Peter WilkinsonAugust 23, 2016
We watch politicians as one way to learn the do’s and don’ts of communication and change management. For the second time in his prime ministership…
Peter WilkinsonAugust 9, 2016
ABC bashing – a poor sport On Saturday the Minister for Communications, Mitch Fifield, was reported in The Australian as asking the ABC to ‘Please…
Peter WilkinsonJuly 26, 2016
We can learn a lot about public relations and how CEOs should manage their companies by watching politicians. Public Relations rule: The vision thing Shortly…
Peter WilkinsonJuly 19, 2016