Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
I've written before that social media strategists need to behave like clever newspaper editors - concentrate on giving their customers the information and entertainment they…
Peter WilkinsonOctober 11, 2016
Hilary Clinton: experienced, competent, smart; but sub-par as a leader. Malcolm Turnbull: intelligent, successful, capable; again, failing as a leader. What did JFK, Ronald Reagan…
Peter WilkinsonOctober 5, 2016
Think like a newspaper editor. Eventually, your career will depend on it. Here’s a prediction: go forward 2-3 years. More and more journalists will be managing…
Peter WilkinsonSeptember 14, 2016
There are two distinct phases in a crisis: • First, stop it • Then, repair the damage It is generally a mistake to try and…
Peter WilkinsonSeptember 6, 2016
The importance of values I do a lot of media training, which these days includes social media training. Training people on the use of social…
Peter WilkinsonAugust 23, 2016
We watch politicians as one way to learn the do’s and don’ts of communication and change management. For the second time in his prime ministership…
Peter WilkinsonAugust 9, 2016
ABC bashing – a poor sport On Saturday the Minister for Communications, Mitch Fifield, was reported in The Australian as asking the ABC to ‘Please…
Peter WilkinsonJuly 26, 2016
We can learn a lot about public relations and how CEOs should manage their companies by watching politicians. Public Relations rule: The vision thing Shortly…
Peter WilkinsonJuly 19, 2016
The use of that hashtag is an angry shout for the Black Lives Matter movement in the U.S. There’s what I think is a misguided…
Peter WilkinsonJuly 12, 2016
Here’s the Turnbull Paradox: for him to think he’s the smartest man in the room, that he knows best what we want, means he can’t…
Peter WilkinsonJuly 6, 2016
Information overload is a personal battleground, for senders and receivers. Trying to work out the rights and wrongs of the Brexit last Saturday, with the…
Peter WilkinsonJune 28, 2016
Eddie McGuire might have got away with his 'drowning Caroline Wilson' comments, but for social media. For years he’s been making these outrageously inappropriate comments,…
Peter WilkinsonJune 21, 2016
The Australian Leadership Debate on May 29 was probably the worst recent example, but it’s happening daily in the current election campaigns. It’s gob-smacking that…
Peter WilkinsonJune 15, 2016
Justice Lindsay Foster is a Federal Court judge in Sydney. He is presiding over the class action brought by lawyers against Volkswagen over the ‘defeat…
Peter WilkinsonMay 3, 2016
Absolutely. I know this is a sensitive and emotionally charged issue, so I’ll do my best to tread lightly, but I’ve held this view for…
Peter WilkinsonApril 24, 2016
Crisis PR: the killer This past week two clients have been threatened, one overtly and one implied. One is a threat of a negative media…
Peter WilkinsonApril 19, 2016
You wouldn’t have predicted that such a bright spark would make such a basic mistake! CEO’s and PR people learn a lot by watching politics.…
Peter WilkinsonApril 6, 2016
When I left journalism and started out in DIY business, fear of failure was a huge incentive to innovate. Most small businesses have to be…
Peter WilkinsonMarch 29, 2016
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