Watching Trump carries lessons for us all, especially for practitioners in Crisis PR. If your boss doesn’t have values grounded in solid foundations, beware. That…
Peter WilkinsonMay 16, 2017
Crisis, reputation, and the stories behind them.
Crisis PR & Communications Some entrepreneurs think change is easy – “I’ll lead, you follow.” For others, it’s hard; we like what we are doing,…
Peter WilkinsonApril 5, 2017
The arguments swirling around the RDA may seem like a side issue in Australian politics, but they’re not – they’re of fundamental importance. They go…
Peter WilkinsonMarch 14, 2017
Trump’s war on media last week shone a light on its critical role in a democracy - unfettered and frank two-way communication between the people…
Peter WilkinsonMarch 1, 2017
It’s the communications professionals who have failed social media. By not taking responsibility we’ve spoilt it for the rest. Traditional media has set an expectation.…
Peter WilkinsonFebruary 8, 2017
So, we’ve had our crisis and it’s been flagged we need to transform our communications team. We can use history to inform us but not…
Peter WilkinsonJanuary 23, 2017
We need to change. Russia’s mischief with the US elections is just the latest in a litany of misevents enabled by digital disruption, with its…
Peter WilkinsonJanuary 16, 2017
(Peter Wilkinson has been elected Chair of the Global Communications Alliance, an organisation of senior independent public relations and public affairs companies) To be a…
Peter WilkinsonJanuary 6, 2017
‘Post-truth’ has been named word-of-the-year by the Oxford Dictionary. For me, it's best described in this scathing Economist article, ‘The Art of the Lie’, written…
Peter WilkinsonDecember 7, 2016
We’ve all seen that Dreamworld, and its parent company, displayed a woefully inadequate crisis plan. What are the lessons for the rest of us? How…
Peter WilkinsonNovember 2, 2016
Last week we witnessed the unedifying spectacle of Turnbull and Abbott going hammer and tongs at each other, with media commentary emphasising their mutual hate.…
Peter WilkinsonOctober 25, 2016
The CEO, a new client, asked me last week, “How do we measure our Public Relations?” There are two answers I know of and neither…
Peter WilkinsonOctober 19, 2016
I've written before that social media strategists need to behave like clever newspaper editors - concentrate on giving their customers the information and entertainment they…
Peter WilkinsonOctober 11, 2016
Hilary Clinton: experienced, competent, smart; but sub-par as a leader. Malcolm Turnbull: intelligent, successful, capable; again, failing as a leader. What did JFK, Ronald Reagan…
Peter WilkinsonOctober 5, 2016
Think like a newspaper editor. Eventually, your career will depend on it. Here’s a prediction: go forward 2-3 years. More and more journalists will be managing…
Peter WilkinsonSeptember 14, 2016
There are two distinct phases in a crisis: • First, stop it • Then, repair the damage It is generally a mistake to try and…
Peter WilkinsonSeptember 6, 2016
The importance of values I do a lot of media training, which these days includes social media training. Training people on the use of social…
Peter WilkinsonAugust 23, 2016
We watch politicians as one way to learn the do’s and don’ts of communication and change management. For the second time in his prime ministership…
Peter WilkinsonAugust 9, 2016
ABC bashing – a poor sport On Saturday the Minister for Communications, Mitch Fifield, was reported in The Australian as asking the ABC to ‘Please…
Peter WilkinsonJuly 26, 2016
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