When we develop a social media strategy clients often ask us about 1) how to manage the negatives and 2) how to minimise the risks. It…
Peter WilkinsonAugust 14, 2014
There is a really fascinating study conducted by Mashable on a ‘catch of eye’ test – what people look at when browsing brand pages on Facebook.…
Peter WilkinsonAugust 14, 2014
Now an insight into what Steve Jobs was and Apple is planning for us. At its most bland the coming television revolution is going to…
Peter WilkinsonAugust 14, 2014
More and more businesses are using Twitter everyday and Twitter is making it easier for businesses too (read here). And while we are all becoming…
Peter WilkinsonAugust 14, 2014
As with all forms of communications, there’s hearing, and then listening. Hearing is mechanical, but as public relations or corporate affairs practitioners we have always…
Peter WilkinsonAugust 14, 2014
At some stage, we think, the term ‘Energy Literacy’ will enter the vernacular. It’s surprising it hasn’t already, as the lack of the public knowledge…
Peter WilkinsonAugust 14, 2014
Social media is dynamic and the way businesses can use it is changing so quickly it’s often hard to keep up. So should companies, particularly…
Peter WilkinsonAugust 14, 2014
Below is a story posted this week by JeffBulas on online videos, quoting marketing Prof. Brent Cocker from Melbourne University. Brent claims to have cottoned…
Peter WilkinsonAugust 14, 2014
It looks like videos are going to become critical to all public relations practitioners who want to do the right thing by their bosses or…
Peter WilkinsonAugust 14, 2014
For public relations practitioners who are using social media marketing or social media strategy to promote a company and company products the surveys summarised below are…
Peter WilkinsonAugust 14, 2014
A word of caution: on one hand a social media strategy is a terrific tool for getting your message out, without the filter that journalism…
Peter WilkinsonAugust 14, 2014
From a public relations point of view Reid Hoffman has made a goose of himself. As any CEO should know, what a person in authority…
Peter WilkinsonAugust 14, 2014
A note to public relations people involved in social media marketing: below is a story pushed by IBM, that seems to contradict the hype. It’s based…
Peter WilkinsonAugust 14, 2014
The virtual landscape has expanded opportunities for every CEO. How? Now, for the first time in history we can all play politics. And we’re not…
Peter WilkinsonAugust 14, 2014
This story below appeared in our inbox a few days ago. This is an essential part of risk management for public relations practitioners playing in…
Peter WilkinsonAugust 14, 2014
This is a relevant piece of research for all Public Relations practitioners in the digital space who are promoting clients. It’s published by eMarketer How…
Peter WilkinsonAugust 14, 2014
Once our clients have their blog site up and running, and optimised, the next step is to make other people aware of it. To do…
Peter WilkinsonAugust 14, 2014
A CEO has asked me how to best communicate something complex like a company’s strategic plan, or a tricky issue, to employees. Communicating sensitive or…
Peter WilkinsonAugust 14, 2014
This is a really useful reference document for setting up a Facebook strategy. The 10 Most Popular Facebook Marketing PresentationsPosted: 16 Aug 2011 03:39 PM…
Peter WilkinsonAugust 14, 2014