In mid 2012 a manufacturing plant, employing approximately 180 people at SW Sydney, burnt to the ground. While no-one was injured the plant was completely destroyed…
Peter WilkinsonAugust 17, 2014
Crisis, reputation, and the stories behind them.
.should ‘through’ be spelled ‘thru’, ‘tonight’ be ‘tonite’ and ‘see you’ now ‘c u’? The children leading this revolt don’t care but should we? Superficially…
Peter WilkinsonAugust 14, 2014
Tiger Woods has done for all elite sportsmen what Bill Clinton did for all politicians, further tarnishing a profession that had already well and truly…
Peter WilkinsonAugust 14, 2014
There’s a lot of interest. even anxiety, about the role China and the rest of Asia will play (and how soon it will happen) as…
Peter WilkinsonAugust 14, 2014
Nimbleness. For communicators, in my view staying one step ahead of the digital revolution is not a nicety; it’s a necessity. Online media is changing…
Peter WilkinsonAugust 14, 2014
If a company having just developed a passable sustainability policy, while negotiating with a corporate affairs consultancy, sets a KPI of one positive article per…
Peter WilkinsonAugust 14, 2014
There is a lot of discussion about Australia’s lack of productivity. There’s a productivity cost to paying for social services. How does this impact on…
Peter WilkinsonAugust 14, 2014
Here is a valuable update on LinkedIn, courtesy of Mic Johnson, relevant to all interested in social media strategy and social media marketing. See below for…
Peter WilkinsonAugust 14, 2014
Here is the dilemma: We want what we can’t have, so long as market forces reign. Each country sees the energy debate mostly through the…
Peter WilkinsonAugust 14, 2014
According to top US social media marketing company(emarketer.com) we rank 4th largest ecommerce market in the Asia/Pacific. See the bar-chart below for details. It explains why…
Peter WilkinsonAugust 14, 2014
Understanding your target audience is crucial in marketing your business online with social media today. For us public relations practitioners, when we guide our clients…
Peter WilkinsonAugust 14, 2014
It’s rare to find an article on gas that is reasonably objective and tells a reasonably complete story, and is comprehensible to most of us…
Peter WilkinsonAugust 14, 2014
There are two really interesting elements to this blog: First is the concept of one simple thought per page; Second is the concept of a…
Peter WilkinsonAugust 14, 2014
Below is a practical dilemma for the authorities in one area of California, so which would you shutdown: a nuclear power generator or a coal…
Peter WilkinsonAugust 14, 2014
What I like about the below argument is the simple explanation. It helps explain why, by taxing carbon and reducing our emissions, we Australians make…
Peter WilkinsonAugust 14, 2014
Of the four types of readily available energy (petroleum, coal, nuclear and gas) gas seems to have the potential to be the most environmentally friendly.…
Peter WilkinsonAugust 14, 2014
If you are a farmer, or a group of farmers, what do you gain by allowing your land to become a carbon sink? The federal government…
Peter WilkinsonAugust 14, 2014
describes the difference between compulsory markets and voluntary markets. It also describes what is happening in a number of countries. Closer to home you can…
Peter WilkinsonAugust 14, 2014
Allow me, as a dedicated and regular LinkedIn user with 600+ connections, and as a designer of social media strategy to discuss my reservations about this…
Peter WilkinsonAugust 14, 2014
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