Writing a communication plan is hard. You need to assemble many disparate, and sometimes competing, thoughts into one coherent flow. All I want is a yes…
Peter WilkinsonDecember 12, 2014
Gallup: Dec 2013 Most of us ‘feel’ bankers are suspect when it come to honesty, and ripe for some Change Management – alongside is the Gallup…
Peter WilkinsonDecember 3, 2014
Yesterday Abbott apologised – well sort of. There’s a lesson here in Crisis PR. In this case the crisis is a failure to sell the…
Peter WilkinsonDecember 2, 2014
Holidays – should be more of ‘em shouldn’t there? Having just taken 5 days to go camping at Coolah Tops National Park, I’m a supporter.…
Peter WilkinsonNovember 12, 2014
Struggling with creativity in your office? This slide show ‘How Google Works’might give you some ideas. Describing one of the impacts of the Information Revolution…
Peter WilkinsonNovember 12, 2014
Are you finding some phonecalls slightly irritating? I do! There are now so many options for communicating, so how do we ensure they enhance our…
Peter WilkinsonNovember 4, 2014
In the organisations I work with, the marketing/pr section (in harmony with the CEO) is the main influencer on culture, delivering the board’s mission/vision/values. The…
Peter WilkinsonOctober 17, 2014
This week I helped a significant Australian company with a media crisis - an attack by a TV program alleging it had ripped off another…
Peter WilkinsonOctober 13, 2014
Back or front? Do we need to think more laterally? Almost every company we deal with is grappling with globalisation and the Internet (retail outlets,…
Peter WilkinsonOctober 13, 2014